No Money Kids - Factory

These two boys are ageless. Like their music. You may say it’s blues, yes, but it would be very limited. Is it electro? Let’s not go that far, it would be a bit much. So rock? Well, as long as this word remains catch-all, you can.
One thing’s for sure anyway: they’ve found each other. Their complementarity since 2015 is firmly established: electric guitar and singing for one, bass and machines for the other one, this is their formula. A magic formula. Able to fire a venue, a bar, a movie, a series... and even to design a sport broadcast!

I must admit I gave their 3rd album, Trouble, the cold shoulder. Even if I understood their need to evolve, it didn’t go the right way, in my opinion, with a few forays into hip-hop with related guests that presaged worse for the following.
With Factory, they seem back in a better frame of mind, with a return to the original themes of Robert Johnson’s blues ("Crossroad"), but also to this grubby and industrial side which fits them so well ("Factory Blues"). With riffs, good grief! ("Shine a Light", "No Matter", "Crossroad", "Angel Dust", amongst others).

It does kick ass! With genuine little bombs and big sound in the American way ("Brother", "Work on").
But some cool too ("Alone", "Bridge in Town").
And the weeping note in "Why I'm so Cold" should certainly obsess you for quite a while.
If the first tracks shouldn’t unsettle the fans too much, you’ll notice some change and innovation in the last tracks: "Angel Dust" wouldn’t clash in Yodelice’s repertoire, "Birds" in Piers Faccini’s, "Bridge in Town" in... I don’t know, search for yoursleves a little.
Incidentally, you’ll discover a few words in French (in "Alone"), which is a first for them!
Come on, to cut it short, I bet you’ll listen to it all again with the same pleasure in 10 years. For this music’s ageless.